Top 5 Social Apps in South Africa: Q1 2023 Performance

During the first quarter of 2023, the top social apps in South Africa demonstrated varied performance in terms of downloads, revenue, and active users. Here's a closer look at the trends for the top 5 social apps, based on data from Sensor Tower.

Facebook saw notable fluctuations in downloads and revenue. Weekly downloads increased steadily, peaking at around 182K in the final week of March. Revenue followed a similar upward trend, hitting a high of approximately $6K at the end of January. Active users remained consistently high, with a slight increase from 18.7M to 19.7M over the quarter.

TikTok experienced significant growth in both downloads and revenue. Weekly downloads climbed from 87.8K in late December to over 152K by the end of March. Revenue also showed strong performance, peaking at around $196K in late January. Active users remained relatively stable, fluctuating around the 4.4M to 4.5M mark.

Instagram maintained a steady increase in downloads, reaching approximately 83K in the third week of March. Revenue showed modest growth, with weekly earnings peaking at around $673 in late February. Active users saw minor fluctuations, averaging around 4.6M throughout the quarter.

Status Saver - Video Saver observed consistent download numbers, peaking at around 29K in the final week of March. Active users increased from 322K in late December to approximately 364K by the end of the quarter.

Save Status - Video Downloader also showed growth in downloads, with a significant spike to around 39K in the last week of March. Active users followed an upward trend, rising from 175K in late December to approximately 202K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.